The survey involved asking around 2,000 adults about aspirational kitchens. This included what they envied most about other people’s kitchens. And if money was no object, what they’d have in their own ideal kitchen.
Gadgets were the surprise hit, with 56% of respondents saying they’d admired other people’s smart tech and innovative appliances. This includes the likes of smart air fryers, energy efficient and self-cleaning ovens, and instant hot water taps. Plus, smart fridges with extra features such as ice dispensers and internal cameras linked to a phone app, so you can check if you’re running low on something when out shopping.
Focusing on what exactly people are looking for in their kitchen gadgets, 35% said functionality and ease of use. This was followed by quality (34%) and energy efficiency (23%).
Design also came out as one of the most important elements of a must-have kitchen. Nearly 40% of those surveyed said that they’d love a sleek and modern design in their kitchen, with more cohesive décor.
Top 10 ‘most envied’ kitchen elements
According to the study, these were the top 10 things Brits envy about other people’s kitchens:
Sleek and modern design
American-style fridge freezer
High-tech, easy-to-clean surface
Smart air fryer
Induction hobs cooking with optimum heat
Intelligent technologies e.g. food preservation tech
Noiseless washing machine
Innovative, energy-efficient fridge/freezer for optimum cooling.
Many of these are related to functionality or practicality, rather than just aesthetics. It seems that people are increasingly looking for their kitchens to work harder, while using less power, being easier to clean and lightening the burden of everyday chores.
Other findings from the study revealed that for around two-thirds of people, their current kitchen isn’t living up to expectations. Around 51% said they wished they had more innovative or updated technology in their kitchen, while 44% coveted other people’s kitchens as a whole (rather than just one appliance).
Commenting on the findings of the survey, Beko’s spokesperson Ragıp Balcıoğlu told the Express:
“The kitchen is often the heart of the home, providing a multi-functional space for families to dine, entertain, and relax.
“It’s been interesting to find Brits value high quality, functional technology and design in their homes, and are inspired by those around them, often seeking to improve their kitchens after viewing the homes of their peers.
“It’s clear to see there is an evolution occurring in style trends that make the house a home, as well as how people use and spend time in their kitchen.”
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